Glossary
Key terms and definitions for behavioral health marketing and call center services
Admissions Verification
The process of verifying insurance coverage and eligibility for treatment services before a patient is admitted to a facility.
AI Marketing Agent
Autonomous artificial intelligence systems that automate and optimize marketing campaigns through intelligent decision-making.
Behavioral Health
A broad term that encompasses mental health and substance use disorder services and treatment.
Call Tracking
Technology that monitors and records phone call data to measure marketing campaign effectiveness and optimize lead generation.
Conversion Rate
The percentage of leads or website visitors who complete a desired action, such as booking a consultation or admission.
Cost Per Lead (CPL)
The average amount spent on marketing to acquire one qualified lead.
Digital PR
Strategic placement of content and backlinks on trusted third-party platforms to enhance online presence and authority.
Lead Pre-Screening
The initial evaluation of potential patients to determine their needs, eligibility, and readiness for treatment.
LLM (Large Language Model)
Advanced AI models trained on vast amounts of text data to understand and generate human-like content.
Native Advertising
Paid content that matches the form and function of the platform on which it appears, blending seamlessly with organic content.
PPC (Pay-Per-Click)
An online advertising model where advertisers pay each time a user clicks on their ad.
Predictive Analytics
AI-driven analysis that forecasts future customer behavior and campaign performance based on historical data.
ROI (Return on Investment)
A performance metric that measures the profitability of marketing spend relative to revenue generated.
SEO (Search Engine Optimization)
The practice of optimizing website content and structure to rank higher in search engine results pages.
VOB (Verification of Benefits)
The process of checking a patient's insurance coverage to determine what treatment services are covered.